UNDERGROUND OF BERLIN

DESIGN DIRECTOR 
DAZN CREATIVE (2021-22)

ECD – Toby Burnett
Creative Direction – Sebastian Oehme
Head of Design – Stewart McMillan
Motion – Jan-Ulrich Meyer
Tag Typography – Jonas von Schwedes
Junior Designer – Ant Tyrell

A DAZN Originals series, Underground of Berlin focuses on the unique story of Änis Ben-Hatira and Chinedu Ede. Änis and Chinedu, along with their friend Kevin-Prince Boateng battle social hurdles and overcome prejudices.

Development of a visual language for the mini-series, focusing on graffiti tags and scrapbook aesthetics. We closely worked with a graffiti artist to develop an authentic and human touch that was used across multi-touchpoints from the platform through to edit.

A limited run of scarfs was also produced and gifted to cast members at the launch, with bespoke typography and messaging relating to the mini-series.