SUNDAY NIGHT SQUARE

DESIGN DIRECTOR 
DAZN CREATIVE (2022)

Head of Design – Stewart McMillan
Producer – Samuel Andrews
Motion – Adriana Gonzalez

Sunday Night Square is a new format for DAZN, broadcast exclusively in Italy from their new purpose-built, flexible set – The Square. The programme is an analysis show format (in line with the UK's MOTD) that focuses on the previous week/ends games plus lively debate.

The graphic language utilises a dynamic, ever-changing square mechanic. Although 2D in nature, the device is expressive within a 3D world and integrates seamlessly with typography, imagery and footage.

My role was to develop and direct the creative concept, core visual identity and design language. I worked closely with production and motion to create a dynamic ident that worked fluidly in stings, set design and OSP.