![ZONA_01.gif](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/eb732adf-71ef-48ef-8353-ac7d04219e10/ZONA_01.gif)
ZONA
DESIGN DIRECTOR
DAZN CREATIVE (2022)
Head of Design – Stewart McMillan
3D & Motion – Jan-Ulrich Meyer
ZONA is a new football analysis show for DAZN Italy. The format focuses on three core fixtures with coverage and debate at its heart.
Exclusively for Serie A TIM, the design concept plays on the Italian league identity as well as leveraging shows gritty, raw aesthetic.
My role was to develop and direct the creative concept, identity and visual language. Working closely with the motion and 3D designers, we created a snappy title sting and collateral to support the show launch for early 2022.
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![ZONA_02.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/e7b2c4a5-a366-4f33-a214-d3bb34ab447b/ZONA_02.jpg)
![ZONA_015.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/3eff9c14-ab18-4ab7-997f-6c067d71c74d/ZONA_015.jpg)
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![ZONA_05.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/2261c4cb-0fc7-4946-b3c6-50f317d6fed8/ZONA_05.jpg)
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![ZONA_07.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/acda9dac-ef42-4395-ae23-f7c159c3a556/ZONA_07.jpg)
![ZONA_08.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/67b2e778-3952-4f08-9483-b00c56820b54/ZONA_08.jpg)
![ZONA_09.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/302282de-6a29-4ac2-b622-9f8ab1a1b487/ZONA_09.jpg)
![ZONA_010.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/f59aca6a-dcd5-4138-acef-bf9ee8b85783/ZONA_010.jpg)
![ZONA_011.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/4e2b3ac9-3fbb-4488-9d6b-a14d566e8a2f/ZONA_011.jpg)
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