DAZN PPV

DESIGN DIRECTOR 
DAZN CREATIVE (2022)

Creative Director – Ed Mallin
Head of Design – Stewart McMillan
3D & Motion – Jan-Ulrich Meyer

With the launch of the Pay Per View (PPV) offering in 2022, DAZN required a clear brand signifier that could be applied across multiple applications. The brief was premium and one that reflected a cost associated with it. The marque would be seen alongside some biggest moments the sporting world will ever see.

We set the brand logic as well as steer the creative output. We defined brand guidelines for usage, delivered a rich piece of 3D motion as well as considerations for OSP, social and OOH.