LIVEFIT

ART DIRECTOR 
(2019-2020)

Livefit is a network for the UK’s best personal trainers. Each location features a team of experienced PTs offering tailored fitness and nutritional programmes.

Visually and verbally, a brand language was created that reinforced Livefit’s goals and values for the future. Included within this was a core visual identity and collateral. I also developed in-depth customer and PT user journeys for the online platforms and app UI.