![Immerex_07.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/1604877406545-34X32DYYVNV13OY7B1H0/Immerex_07.jpg)
IMMEREX
ART DIRECTOR
(2018)
Brand development for San Francisco based tech start-up Immerex (short for Immersive Experience), whose commitment is to challenge the landscape of virtual reality bringing storytelling to life.
The strategic focus was to create a brand world that is ever-changing, adaptive and integrated within the user experience. Work consisted of creative thinking and brand conception through to marketing, digital presence and product application.
![Immerex_01.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/1604877325206-OJG3E1ZIFAB2FWW9ZMOC/Immerex_01.jpg)
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![Immerex_06.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/1605562100107-PK2FSKQEGE5775SZLQ9O/Immerex_06.jpg)
![Immerex_05.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/1605444560933-ZNQBP12AE7451AT78DN8/Immerex_05.jpg)
![Immerex_03.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/1605395803338-6QVFCZHPNGK6GX0ABNGE/Immerex_03.jpg)
![Immerex_10.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/1605449592029-W4YUIQ6JB7AP6LSGRJ1W/Immerex_10.jpg)
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![Immerex_09.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/86d863b8-23a2-4c6a-b1e9-f5bf85453220/Immerex_09.jpg)
![Immerex_08.jpg](https://images.squarespace-cdn.com/content/v1/5fa5197a369ae135e5068a0d/f9c7c14a-9646-4558-bef8-62d90cafd4ea/Immerex_08.jpg)