A NEW DAWN –
ANTHONY JOSHUA ON DAZN

DESIGN DIRECTOR 
DAZN CREATIVE (2023)

Creative Direction – Will McMullan
Head of Design – Stewart McMillan
Producers – Adam Vessey, Emily McAlister, Harry Smith & Sinead Schaverian
Editor – Ryan Kent
DOP – Joe Mitchinson & MJ Johnston
Colourist – Lewis Crossfield at Coffee & TV
Sound Design – Arge at Absolute Post
Motion – Matt Berkley
Designers – Ant Tyrrell & Ivan Sasso

On April 1st (2023) we will witness A New Dawn of Anthony Joshua, as he returns home to fight Jermaine Franklin at The O2 in London. The energy and optimism is back as he embarks on his journey back to Heavyweight Champion of the World. This moment also marks AJ’s career-defining move to DAZN, with all future fights live exclusively on the powerhouse boxing broadcaster.

A New Dawn symbolises not only the return of Joshua to the ring but also a step away from his broadcaster of nearly a decade, Sky Sports, over to his new home on DAZN.

To acknowledge and promote this pivotal point in AJ’s career, we launched a full 360 marketing campaign.

A film and photo shoot at AJ’s camp in Texas was commissioned to capture imagery for both key art and video. The campaign consisted of a trailer with multiple cut-downs, social statics, stings, platform assets, digital and print deliverables.