THE INFINITY LEAGUE

GLOBAL DESIGN DIRECTOR 
DAZN CREATIVE (2024)

Global Design Lead – Stewart McMillan
Creative Director – John McDonnell
Motion – Nick Lewis
3D – Danny McGuinness & Rez Alom
Lead Editor – Matt Lee
Edit – Sam Rushworth
Producers – Oliver Manson & Harry Smith

In early 2024, the Infinity League was born – an innovative technology-first approach to indoor football. With a staged launch starting in Germany, the League debuted with the biggest clubs in the game, FC Munich and VfL Wolfsburg signing first.

The Infinity League revolutionises the football experience with new rules, a world-first digital pitch and next-gen broadcasting. The League unites the greatest game on the planet with the best in music talent courtesy of Warner Music Group.

We worked closely with key stakeholders from inception through to delivery, developing a stand-alone identity system that worked across multiple touch-points such as marketing, live and social.

We also defined comprehensive brand guidelines for global rollout for usage and delivered a 3D motion as well as considerations for OSP, print and arena graphics.