DAZN CREATIVE
ART DIRECTOR
DAZN CREATIVE (2019/2020)
ECD – Toby Burnett
Head of Design – Stewert McMillan
Creative – Maximilian Gebhardt
Shortlisted for a D&AD Award
Branding / New Branding Schemes (2020)
Creative thinking and design for the identity of the internal creative department at DAZN. One that respects the parent brands principles but illustrates the creative team's core proposition - sporting creative excellence.
The concept was to create a new global language of sport. We traced the world’s most iconic sporting moves and then with each movement formed a new letter. Together these letters became the building blocks for the DAZN Creative identity.
New ‘letters’ could be reactive to the latest sporting moments, and the final logo can be bespoke to the individual employee based on their interests or teams they support.
