THE DAZN BOXING SHOW

ART DIRECTOR 
DAZN CREATIVE (2021)

Head of Design – Stewart McMillan
3D & Motion – Jan-Ulrich Meyer

Design and art direction for the identity of DAZN's new format ‘The DAZN Boxing Show’ – a new programme hosted by heavyweights AK & Barkak and ready to launch in April 2021. The show encapsulates the entirety of boxing, from lively debates, the latest interviews and the latest inside reports.

My role was to create an impactful brand and visual design system for multiple platforms, with a core identity that pays tribute to old boxing gym graphics and decals. This language became a prominent visual device across print, digital and broadcast.

Along with the core identity, I also developed the design system and individual identities for multiple segments that live within the daily format, including Hearn Unleased (hosted by Eddie Hearn), Throw In the Towel and The Standing 8 to name a few.