BBC SPORT

ART DIRECTOR 
STUDIO OUTPUT (2017 – 2018)

Design Director – Stewart McMillan
Strategy – Rob Coke
3D & Motion – Ryan Locke

In late 2017, with a quiet year between the Olympics and World Cup, BBC Sport embarked on a plan to harmonise the brand. The previous guidelines were built for broadcast but not the multi-platform world BBC Sport now inhabits.

As the senior designer in a closely-aligned and agile team, we worked through intense sprints alongside BBC Creative, BBC Sports marketing, broadcast and UX&D, delivering a set of interim guidelines and consulting on their implementation.

The new system creates a cohesive application for the first time across broadcast, app and responsive web.